Introduction
Hi! I'm Rafael, iGaming & Digital Marketing Specialist
14+
years of experience in the gambling market
16+
years of experience on digital marketing
THREE
fluent languages (English, Spanish and Portuguese) to master the LATAM and Brazilian markets
About
Experienced iGaming professional with 14+ years of expertise across Brazilian and LATAM markets.
Experienced iGaming professional with 14+ years of expertise in affiliate management, acquisition, and data analysis across Brazilian and LATAM markets. Fluent in English, Portuguese, and Spanish with exceptional technical and creative skills. A professional who excels at thinking outside the box and embraces continuous learning to stay up-to-date with the latest industry trends and techniques.
resume
My Professional Experience
Senior Affiliate Manager (1XBET)
( 1xbet.com | iGaming/Gambling )
Chief Growth Officer (CRYSTAL WEALTH GROUP)
( crystalwg.com | iGaming/Gambling ) • As Chief Growth Officer, I have worked with Customer Service, CRM, Finance and senior management to improve processes and redefine strategies, leveraging my 14 years of experience in the gaming industry. From August to December 2023, I helped drive substantial growth: the monthly average total deposit per client increased by 90%, Avg. Qty. Deposits p/Client rose by 56%, and ARPU experienced a remarkable 157% growth. Additionally, I created weekly and monthly KPI reports, enabling top management to swiftly grasp changes and trends, facilitating prompt identification and resolution of emerging issues.
LATAM Affiliate Manager (LV BET)
( lvbet.com | iGaming/Gambling )
LATAM Affiliate Manager (LYNXBET)
( lynxbet.com | iGaming/Gambling ) • As Affiliate Manager for LynxBet's LATAM market, I oversaw affiliate management for Casino and Sports Betting verticals, analyzed ROI from deals, optimized campaigns, and found new affiliates, I also provided translations from English to Spanish and Portuguese for various company materials.
Business Intelligence Analyst & Others (PLAYBONDS)
( playbonds.com | iGaming/Gambling ) • As a Business Intelligence Analyst from 2014 to 2020, I performed data analysis and reporting to answer critical business questions, using MySQL and Excel to extract key insights and drive informed decision-making. • As Head of Acquisition from 2017 to 2018, I led acquisition traffic strategies, managed affiliate partnerships, analyzed ROI, and negotiated deals to drive revenue growth and increase profitability. • As a Senior Marketing team member from 2010 to 2016, I worked on multiple customer retention and reactivation of churn customers campaigns, while training new team members on operative tasks like email marketing campaigns, promotions uploading, new bonus campaigns, and manual bonus releasing. • As Affiliate Manager for the Brazilian market from 2012 to 2014, I developed and managed successful affiliate partnerships, analyzed ROI from deals, and optimized campaigns to increase revenue and improve CPA. • As a Community Manager from 2010 to 2012, I developed and executed effective social media marketing strategies to build brand awareness, engage with audiences, and attract new customers to the business.
Services
My Specializations
Website Design
I created digital products with unique ideas use Figma & Framer
24 ProjectsDevelopment
I build website go live with Framer, Webflow or WordPress
126 ProjectsSEO/Marketing
Increase the traffic for your website with SEO optimized
8 Projectscertifications
My Certifications
Official EF SET Certificate (C2 Proficient)
EF Standard English Test (EF SET)
AI For Everyone
Deeplearning
Leadership for Teams
Platzi
Commercial Strategy
Platzi
SQL for Data Analysis
Udemy
Business Intelligence with Power BI
Platzi
Project Management Fundamentals
Platzi
Professional Scrum Course
Platzi
Big Data: The impact of big data on today's society
Universitat Autònoma de Barcelona
Recommendations
LinkedIn Recommendations
Jeremy Taylor
CEO of LynxBet
"Rafael is a super strong marketing expert who can also help across UX and Design. He understand the importance of Branding and Performance marketing including SEO, Content and Affiliates. He has a great network in LATAM and is also very strong and experienced in copywriting and translations (ES and PT). He’s also a great guy!"
Sabrina Rebollo
Marketing at Playbonds
"Rafael is a very creative person, an out of the box thinker with an incredible entrepreneurial spirit. He has a variety of technical and non-technical skills that allow him to perform well in different roles and a solid experience in the gambling industry. It was a pleasure to work with him."
contact
Let's Work Together!
contacto@rafa.com.uy
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