Senior Affiliate Manager (1XBET)

( 1xbet.com | iGaming/Gambling ) • As Senior Affiliate Manager and team leader for 1XBET's LATAM affiliate program, I lead a team of affiliate managers covering Mexico, Brazil, Argentina, Peru and Chile, owning the team's FTD (first-time depositor) KPI and the weekly measurement framework behind it. I recruit and close affiliates across websites, Telegram channels and tipster communities, negotiate CPA, RevShare and hybrid deals, and deliver competitor benchmarks to the product team. I also designed and built AffiliateFlow, an in-house lead discovery and CRM platform that automates prospecting and outreach; during its pilot, the team's monthly lead intake grew more than 4x. I represent the brand at the region's main industry events every year, including SiGMA and SBC Summit in Brazil, Peru Gaming Show, SiGMA and GAT Expo in Mexico, and GAT Expo in Panama.

Chief Growth Officer (CRYSTAL WEALTH GROUP)

( crystalwg.com | iGaming/Gambling ) • As Chief Growth Officer, I have worked with Customer Service, CRM, Finance and senior management to improve processes and redefine strategies, leveraging my 14 years of experience in the gaming industry. From August to December 2023, I helped drive substantial growth: the monthly average total deposit per client increased by 90%, Avg. Qty. Deposits p/Client rose by 56%, and ARPU experienced a remarkable 157% growth. Additionally, I created weekly and monthly KPI reports, enabling top management to swiftly grasp changes and trends, facilitating prompt identification and resolution of emerging issues.

LATAM Affiliate Manager (LV BET)

( lvbet.com | iGaming/Gambling ) • As LATAM Affiliate Manager for LV BET, I was responsible for expanding the brand's affiliate program into Spanish- and Portuguese-speaking markets across the Casino and Sports Betting verticals. I identified and onboarded new affiliates, negotiated CPA and revenue share agreements, monitored traffic quality and ROI per deal, and worked with the marketing team to localize landing pages, promotions and creatives for the LATAM audience, laying the foundations of the program for the region.

LATAM Affiliate Manager (LYNXBET)

( lynxbet.com | iGaming/Gambling ) • As Affiliate Manager for LynxBet's LATAM market, I oversaw affiliate management for Casino and Sports Betting verticals, analyzed ROI from deals, optimized campaigns, and found new affiliates, I also provided translations from English to Spanish and Portuguese for various company materials.

Business Intelligence Analyst & Others (PLAYBONDS)

( playbonds.com | iGaming/Gambling ) • As a Business Intelligence Analyst from 2014 to 2020, I performed data analysis and reporting to answer critical business questions, using MySQL and Excel to extract key insights and drive informed decision-making.

• As Head of Acquisition from 2017 to 2018, I led acquisition traffic strategies, managed affiliate partnerships, analyzed ROI, and negotiated deals to drive revenue growth and increase profitability.

• As a Senior Marketing team member from 2010 to 2016, I worked on multiple customer retention and reactivation of churn customers campaigns, while training new team members on operative tasks like email marketing campaigns, promotions uploading, new bonus campaigns, and manual bonus releasing.

• As Affiliate Manager for the Brazilian market from 2012 to 2014, I developed and managed successful affiliate partnerships, analyzed ROI from deals, and optimized campaigns to increase revenue and improve CPA.

• As a Community Manager from 2010 to 2012, I developed and executed effective social media marketing strategies to build brand awareness, engage with audiences, and attract new customers to the business.